One of the most visited racecourses in England, Uttoxeter was in need of a refreshed identity to ensure that they remained a desirable, popular place for people to visit. Firstly, considering fonts, colours, styles, and photography that was appropriate, working as an extension of the marketing team we refreshed all assets, both internal and external, and produced numerous campaigns to promote specific events. The racecourse quickly became the most attractive to visit with our support (with think anyway!).
The refreshed look was launched ahead of the busiest season in horseracing – campaigns were developed with marketing ambitions in mind, with assets produced to capture the hearts and minds of their target audience. The organisation saw a new target audience visiting the racecourse, with events more attractive than ever before. People lapped up the new, refreshed look, flooding to attend events.
