We developed the new brand identity and subsequently undertook a fully integrated marketing campaign to build the brand awareness of LilaConnect, their products and their services.
VX Fibre, a Global Digital Infrastructure specialist, working in partnership with the Stoke-on-Trent City Council wanted to launch the region’s first gigabit full fibre connection to a wide and receptive audience. Adopting the newly created LilaConnect brand, VX Fibre instructed us to create an exciting and vibrant brand identity and to simply ‘get their name out there’.
Working closely with the Creative team, we developed the new brand identity and subsequently undertook a fully integrated marketing campaign to build the brand awareness of LilaConnect, their products and their services.
Utilising strategically placed billboards across the city, social media, press releases and collateral marketing we engineered a significant increase in the awareness and engagement with the brand.
Delivering a number of multi-media campaigns aligned with their operations and brand values LilaConnect has developed into a widely recognised and supported provider across the city that continues to grow with our guidance.
We developed the new brand identity and subsequently undertook a fully integrated marketing campaign to build the brand awareness of LilaConnect, their products and their services.
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Strategi Solutions Group Ltd
Hub 3 Evolution, Hooters Hall Road
Lymedale West, Newcastle-under-Lyme
Staffordshire ST5 9QF