What we did

(and why we did it)

LilaConnect

August 2018 (ongoing)

Services

Marketing, Creative

The brief

VX Fibre, a Global Digital Infrastructure specialist, working in partnership with the Stoke-on-Trent City Council wanted to launch the region’s first gigabit full fibre connection to a wide and receptive audience. Adopting the newly created LilaConnect brand, VX Fibre instructed us to create an exciting and vibrant brand identity and to simply ‘get their name out there’.

Our approach

Working closely with the Creative team, we developed the new brand identity and subsequently undertook a fully integrated marketing campaign to build the brand awareness of LilaConnect, their products and their services.

Utilising strategically placed billboards across the city, social media, press releases and collateral marketing we engineered a significant increase in the awareness and engagement with the brand.

The result

Delivering a number of multi-media campaigns aligned with their operations and brand values LilaConnect has developed into a widely recognised and supported provider across the city that continues to grow with our guidance.

We developed the new brand identity and subsequently undertook a fully integrated marketing campaign to build the brand awareness of LilaConnect, their products and their services.

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