We developed the new brand identity and subsequently undertook a fully integrated marketing campaign to build the brand awareness of LilaConnect, their products and their services.
What we did
(and why we did it)
LilaConnect
August 2018 (ongoing)
Services
Marketing, Creative
The brief
VX Fibre, a Global Digital Infrastructure specialist, working in partnership with the Stoke-on-Trent City Council wanted to launch the region’s first gigabit full fibre connection to a wide and receptive audience. Adopting the newly created LilaConnect brand, VX Fibre instructed us to create an exciting and vibrant brand identity and to simply ‘get their name out there’.
Our approach
Working closely with the Creative team, we developed the new brand identity and subsequently undertook a fully integrated marketing campaign to build the brand awareness of LilaConnect, their products and their services.
Utilising strategically placed billboards across the city, social media, press releases and collateral marketing we engineered a significant increase in the awareness and engagement with the brand.
The result
Delivering a number of multi-media campaigns aligned with their operations and brand values LilaConnect has developed into a widely recognised and supported provider across the city that continues to grow with our guidance.
