City College came to us with a need to enrol students to join the college in September 2020 in a way that would target students from the Haywood Academy (a natural progression for year 11 pupils), and resonate with those who were considering the next steps into Further Education.
Running with a fully digital campaign in line with the current restrictions and trends, Strategi created a user-friendly website that enabled the user to access everything that they would need to know at a click of a button – building tours, course options and registration forms too. We directed people to the website with a social media campaign utilising both organic and paid for services to target the ideal student and used a more traditional, direct approach in the form of postcards to increase interest in the courses available.
The college was able to open in September with the desired number of students, all meeting the requirements needed to enrol.
