Is social media the most important form of marketing?
June 28, 2022
It is the single cheapest, easiest, and most flexible form of marketing that is currently available and arguably has ever been available. With the click
Marketing 40 years on…What’s changed?
January 21, 2022
Way back in the eighties when I first got involved in the industry (no prizes for trying to guess my age), it was called advertising.
What a marketer can learn from Emily in Paris
January 12, 2022
Aside from the bold fashion choices, poorly spoken French and a highly attractive cast list, as a 20-something woman working in marketing, I couldn’t help
Why Thoughtful Marketing Is Your Best Tool For 2021
March 14, 2021
Mother’s Day is coming up and we’ve all been inundated with emails promoting cards and gifts to demonstrate that you care. But what if you
The biggest SME mistakes (and how to avoid them)
January 18, 2021
With nearly 50% of businesses not succeeding after their first five years (and 20% in the first year!) it’s handy to know what mistakes you
The Benefits of Billboard Advertising
August 20, 2018
And on how many of those journeys do you subconsciously pass OOH, or in other words, billboards? As consumers, we spend more time today than
